Marketing Agency Questions

Selecting a Digital Marketing Agency, in Steamboat?

Here is a list of considerations to think about when talking with us about digital advertising:

1. Who will be working on my account? Who does what and who should I contact?
When running digital ads, it is important that your website coincides with the message you are delivering in your ads. Often, website updates or modifications are necessary to achieve cohesiveness between ads and website content. You need to have a good working relationship with the person managing the ads and or making necessary website updates.

2. Does the digital advertising agency understand my Key Product Indicators (KPIs) or goals?
You understand what you are trying to achieve, right? Perhaps you are trying to sell more product or get more sign ups on your newsletter? Regarding your business goals, it is important that we, the advertiser, understand your marketing goals. Are you trying to sell product, promote your brand name, get more leads, increase website traffic, grow your social networking, or make the phone ring? Not only is it a good idea to know what your goals are before talking with us but realize that we have a wealth of knowledge on this subject. Allowing us to make digital marketing suggestions should be expected. That's why you are hiring us, to provide direction and insight for your digital marketing.

3. Does the advertiser know your industry or vertical?
In order to best represent your business, the advertiser needs to understand your industry. Previous knowledge is always helpful, but make sure there are no conflicts of interest with other similar businesses that are being promoted. If we don't know your industry, you will need to work with us, educate us on your industry. Also, inquire if we will have time to learn about your business.

4. How will you report to me on the advertising campaigns?
With out a thorough understanding of your business goals, good reporting is not possible. Once we know your objectives, comprehensive reporting can be set up. Depending on how "up to date" you want to be informed on reporting, delivery methods can be devised to suit your needs.

5. Do you have any references?
Ask about our references.  Ask about what we did for them and how successful the effort was or is. Find out about the details of the marketing effort, what did it involve? Was there more to the marketing then just advertising. Unless restricted by budget, most businesses will find that a combination of organic, social and advertising will bring the best results.

6. How much will this cost me?
Running digital ads alone can be a fairly easy number to calculate. Most agencies charge 10% - 20% on ad spend depending on the complexity of your advertising campaign. There maybe some additional set up fees or they could be waived. Depending on your industry, obtaining success can be easy or difficult and more expensive. Allow us to recommend the best possible combination of digital advertising and organic improvements to promote your business. This combination will be more economical in the long run; as optimizing websites for digital advertising and SEO go hand in hand. It is our goal to grow your business by working with your available resources to obtain the best return on your investment.